How to Improve Email Deliverability and Reach your Audience

1. Understanding Email Deliverability and Its Importance

Email deliverability refers to the process by which email messages successfully reach their recipients' inboxes. Whether an email reaches the inbox or spam folder can dramatically affect email marketing campaigns. Emails you send that don’t land in the recipient’s inbox are wasted opportunities.

Deliverability issues often stem from poor sender reputation, invalid emails, or lack of proper authentication protocols. A good email deliverability rate ensures that your outreach is performing at its best.

Key elements that influence deliverability include:

• Sender policy framework (SPF), DKIM, and DMARC: These authentication protocols help verify your identity and prevent emails from being marked as spam.
• IP reputation: Using a dedicated IP address helps establish consistent email behavior and reduces spam complaints.
• Engagement signals: Opens and clicks contribute to your sender score and sender reputation, helping email service providers decide where to place your emails.
• List hygiene: Regularly removing inactive subscribers and maintaining an engaged list help reduce bounce rates and avoid spam traps.

2. Checking Your Email Deliverability with MxToolbox

To determine whether your email is delivered successfully, a reliable tool like MxToolbox can help you evaluate your email infrastructure. It shows you the health of your domain, email sender reputation, and whether your email might be hitting spam traps.

3. Implementing an Email Warm-Up Process

If you're using a new IP or domain name, warming it up is critical. This process helps email service providers (ESPs) recognize your sender identity and avoid email as spam mislabeling.

Steps to execute a warm-up:

1. Start with just one email per day to trusted contacts.
2. Gradually increase the volume of emails sent.
3. Monitor email performance indicators like open rate and spam complaint levels.

Using a dedicated IP ensures that your deliverability rates reflect your activity alone, not others on a shared IP. It’s a must for scaling marketing emails or transactional sends.

4. Interpreting Deliverability Reports and Troubleshooting

After analyzing your deliverability with MxToolbox or another tool, you may need to:

• Clean your email list to eliminate invalid emails and improve email list hygiene.
• Improve your email templates to reduce triggers that spam filters watch for.
• Include a clear unsubscribe link to avoid forcing recipients to mark your emails as spam.
• Test your email content to identify whether email clients mark your emails as spam.
• Use double opt-in to ensure subscribers want to receive your emails.

Don’t just focus on getting started; focus on inbox placement. If your emails go to spam or are blocked, your marketing campaigns won’t perform, even with perfect content.

5. Maintain Best Practices for Ongoing Success

To achieve consistently good email deliverability:

• Segment your email list and only send emails to those who want to hear from you.
• Optimize email design for readability, and make sure your email content adds value.
• Keep in mind that sending too many emails too quickly can hurt deliverability.
• Avoid using spam trigger words and make sure your emails are not flagged as emails as spam.

Here are a few additional best practices:

• Ensure you're using a policy framework aligned with your email service provider.
• Improve email deliverability by consistently reviewing metrics like inbox placement rate, bounce rate, and delivery rates.
• Regularly update your list to avoid sending domain damage or issues with domain reputation.

How GoPerfect Can Help You Improve Email Deliverability

With GoPerfect, recruiters can automate inbox placement optimization, test your email against spam filters, and monitor engagement rates in real time. Our tools support:

• Better email performance with improved sender policy and message authentication.
• Tools that help you improve deliverability by focusing on everything you need from domain reputation checks to IP address warm-ups.

GoPerfect makes it easy to identify the perfect candidates and makes sure your email does not get in spam folders. Our features are designed to increase the chances your emails land in the recipient’s inbox.

Ready to reach the inbox every time? Book a demo with GoPerfect and get started with good email deliverability today.

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